PODCAST
Make That Money Hunni
Sandra Joe
This podcast is for the new generation of investors, entrepreneurs and women in business. Be sure to tune in weekly to listen to industry leaders and solo episodes about creative ways to build your wealth, improve your money mindset and expand & scale your business.
Get ready to get honest with yourself and learn the tools and tricks that these business leaders have learned throughout their journey, as they share their knowledge and experience about entering the business world. Whether you’re an entrepreneur, a salaried employee or getting back into the workforce, this podcast will provide you with the confidence you require, to make all of your personal and professional dreams a reality.
This podcast is for the new generation of investors, entrepreneurs and women in business. Be sure to tune in weekly to listen to industry leaders and solo episodes about creative ways to build your wealth, improve your money mindset and expand & scale your business.
Get ready to get honest with yourself and learn the tools and tricks that these business leaders have learned throughout their journey, as they share their knowledge and experience about entering the business world. Whether you’re an entrepreneur, a salaried employee or getting back into the workforce, this podcast will provide you with the confidence you require, to make all of your personal and professional dreams a reality.
Your host, Sandra Joe, is a former Certified Financial Planner turned Entrepreneur whose passion lies in coaching the millennials (and especially women) on the importance of taking control of your finances because they don’t have to be stressful and complicated. She believes in creating financial independence by learning the basic skills to make better financial decisions in every aspect of your life.
Sandra believes that understanding money is a necessity, and has created this podcast to make financial education and business tips more accessible to all.
This is probably one of the most important podcasts I’ve ever recorded.
Specifically relevant for financial professionals who are seeking to grow their businesses with more female clients. Or if you’re a woman who is seeking financial support, but don’t know where to start, this is a must-listen to help you choose a professional that speaks your language.
Ready to Connect? Book a Connection Call if you’re a financial professional, or a Discovery Call if you’re a prospective client using this link:
You can also visit my website if you are interested in booking me as a Public Speaker for your next Live event: www.sandrajoe.com/speaking
What do women really want when it comes to money? 💸
It’s not about chasing the biggest investment returns or owning the flashiest car. In this powerful solo episode, I dive into one of the most important (and overdue) conversations in the financial world — how women think, feel, and make decisions about their money.
With nearly 100 episodes and years of financial coaching experience across Australia, Canada, and the U.S., I’ve worked closely with ambitious, high-earning women from all walks of life. In this episode, I break down the emotional drivers, communication styles, and values that shape the financial lives of women today — and how financial professionals can do better.
In this episode, we cover:
- Why “overwhelmed, stressed, and fearful” are common starting points for women and money
- The top three things women actually want: security, safety, and certainty
- How emotional storytelling creates trust and buy-in in financial conversations
- The power of leading with the “why” instead of the “what” or “how”
- How to ask better open-ended questions that build deeper client relationships
- Why women thrive in community, not competition
- What financial pros get wrong when working with women — and how to fix it
🎯 Whether you’re a financial advisor, coach, accountant, or simply someone who wants to better understand women’s financial motivations — this episode is a must-listen. Plus, I’m now booking speaking engagements for 2025! 🎤
🔗 Resources & Links:
- Learn more about Financial Coaching: www.sandrajoe.com
- Book a Business Connection Call: https://calendly.com/sandramjoe/connection-call
- Book a Prospective Client Discovery Call: https://calendly.com/sandramjoe/discovery
- Follow me on Instagram: @makethatmoney.hunni
- Connect with me on LinkedIn: Sandra Joe
💬 If this episode resonated with you, send it to a friend or a colleague in the financial industry — let’s shift the way we serve women in finance.
⭐️ Don’t forget to follow, subscribe, and leave a review so more women (and financial pros!) can find this valuable conversation.